Updated
Updated · CNBC · Nov 2
Fanatics, NHL Launch 32-Team Hometown Remix Jerseys at $275
Updated
Updated · CNBC · Nov 2

Fanatics, NHL Launch 32-Team Hometown Remix Jerseys at $275

3 articles · Updated · CNBC · Nov 2

Summary

  • All 32 NHL teams will wear new Hometown Remix jerseys in select games this season, marking the first league-wide jersey program fully designed and developed by Fanatics.
  • The collection centers on each club’s city and fan base, extending Fanatics’ role after it took over the NHL’s on-ice uniform rights from Adidas for the 2024-25 season.
  • Prices start at $275 for premium custom jerseys and reach $500 for authentic on-ice versions, with Fanatics calling supply limited ahead of the holiday shopping season.
  • NHL executives said the program could feed future alternate jerseys and broader league-wide design efforts if fan response and sales mirror boosts seen from special-event releases.

Insights

With Fanatics taking full control of NHL jersey design, will the $500 Hometown Remix authentics overcome the brand's past controversies?
How will the NHL use fan reactions to the culturally inspired Hometown Remix jerseys to shape the future of team identities?