Talarico Deploys Mexican Ballad Ad in Texas Senate Race as Paxton Casts Him as Anti-Texas
Updated
Updated · The New York Times · Nov 1
Talarico Deploys Mexican Ballad Ad in Texas Senate Race as Paxton Casts Him as Anti-Texas
3 articles · Updated · The New York Times · Nov 1
Summary
A corrido commissioned by pro-Talarico super PAC Lone Star Rising aired on Texas Spanish-language radio, casting the Democratic Senate nominee as a values-driven son of a single mother and attacking Ken Paxton as ambitious.
The ad, performed by Latin Grammy winner Salvador “Chava” Chavez, shows Talarico trying to broaden the definition of Texas identity in a race increasingly centered on culture as much as policy.
Paxton has answered with ads built around oil, beef, cowboys and conservative values, while also targeting Talarico over past remarks on meat consumption and his positions on gender identity.
The clash has turned the Senate contest into a fight over who is more authentically Texan, with Paxton arguing the eighth-generation Texan “belongs in California, not Texas.”