Updated
Updated · Yahoo Sports · Oct 31
WNBA Finals Game 6 Draws 1.5 Million Viewers Despite 12:30 p.m. Tip
Updated
Updated · Yahoo Sports · Oct 31

WNBA Finals Game 6 Draws 1.5 Million Viewers Despite 12:30 p.m. Tip

3 articles · Updated · Yahoo Sports · Oct 31

Summary

  • 1.5 million viewers watched WNBA Finals Game 6 across USA Network, E!, SYFY and Peacock, making it the fifth most-watched Finals game on cable despite a heavily criticized midday start.
  • The 12:30 p.m. ET tip was forced by a State Farm Arena scheduling clash with the NBA's Hawks, yet Atlanta still announced a sellout and the Dream kept the series alive with an 80-69 win.
  • Viewership rose 4% from last year's series-clinching Game 4, even though that matchup aired in Friday prime time; including encore telecasts in the original 8 p.m. slot, USA Sports said Game 6 reached 1.7 million.
  • The scheduling fight has sharpened scrutiny of the Dream's venue limits and league planning, with ownership saying it had warned for months about conflicts between its 3,500-seat home arena and the 17,000-plus Hawks venue.
  • Game 7 now shifts to San Francisco at 8 p.m. ET on Saturday, where either Atlanta or Golden State will win its first WNBA title.

Insights

Why did a midday WNBA Finals game draw 1.5 million viewers, and how much of that audience actually came from Peacock versus cable?
If Nielsen changed its methods and USA Sports changed its math, how meaningful are the WNBA Finals' new record claims?