NFL Picks Jay-Z for Super Bowl Halftime Show Under $5 Million-a-Year Roc Nation Deal
Updated
Updated · The Guardian · Oct 28
NFL Picks Jay-Z for Super Bowl Halftime Show Under $5 Million-a-Year Roc Nation Deal
3 articles · Updated · The Guardian · Oct 28
Summary
Jay-Z will headline the 2027 Super Bowl halftime show, the first time the NFL has put its own music partner on the stage after Roc Nation began producing the event in 2019.
The choice sits inside a business relationship reportedly worth $5 million a year, extended for another five years in 2024, with Roger Goodell saying he had long wanted Jay-Z to perform.
Roc Nation’s NFL role grew out of the league’s post-Kaepernick push to pair entertainment with its Inspire Change social-justice campaign, even as Jay-Z said in 2019 that "we've moved past kneeling."
That strategy still draws criticism because Kaepernick says the league used Jay-Z as a Black face while retaining the same power structure, with no Black majority owner among its 32 teams.