Updated
Updated · Sports Business Journal · Oct 21
Meta Unveils $1,299 VR Glasses, Expanding Immersive Sports Lineup to 150 Live Games
Updated
Updated · Sports Business Journal · Oct 21

Meta Unveils $1,299 VR Glasses, Expanding Immersive Sports Lineup to 150 Live Games

3 articles · Updated · Sports Business Journal · Oct 21

Summary

  • $1,299 Meta VR glasses are set for a spring launch, with the 100-gram device pitched as a more wearable way to watch sports, concerts and use floating 2D apps.
  • More than 150 live immersive games are planned for next year in Meta's VR TV app, up from roughly 20-40 before the new glasses, with most available free.
  • Meta says the glasses will let viewers choose among multiple live camera angles, using 180-degree 8K video and spatial audio mixed with Dolby Atmos for a premium courtside or behind-home-plate feel.
  • MLB already plans six local immersive broadcasts next season and may add playoff games, reflecting league interest in VR even as executives say the eventual winning device format remains uncertain.
  • The launch extends Meta's push beyond everyday AI Ray-Bans into premium entertainment hardware, priced well below Apple Vision Pro's initial $3,499 but still costly for a niche viewing device.

Insights

As Meta pivots from gaming to entertainment for its 2027 glasses, can Hollywood partnerships justify the steep $1,299 price tag?
With Meta's new VR glasses arriving next spring, will the required wired puck ruin the illusion of effortless wearable tech?