Mark Wahlberg Backs AI in Filmmaking, Open to Digital Clone for Future Roles

1 articles · Updated · TechCrunch · Oct 16

At TechCrunch Disrupt, Mark Wahlberg said he supports using AI in movies when it enhances production rather than replaces writers or actors.
The clearest near-term use is his upcoming Pete Rose biopic, where he said AI could help expand expensive stadium scenes and other visual elements.
Wahlberg drew a line at story creation, saying filmmaking should stay centered on real storytelling even as effects tools become more advanced.
He also said he would consider creating an AI replica of his face, voice and movements so his children or grandchildren could control his likeness in future projects.
That openness could extend beyond his lifetime: Wahlberg said an AI version of him could keep franchises such as the animated series "Ted" going if audiences still want them.