Jaguar Unveils £130,000 Type 01 EV as First New Model in 8 Years
Updated
Updated · Bloomberg · Oct 7
Jaguar Unveils £130,000 Type 01 EV as First New Model in 8 Years
3 articles · Updated · Bloomberg · Oct 7
Summary
Jaguar presented the £130,000 Type 01 grand tourer, its first new fully electric model and first new car launch in eight years.
Early 2027 orders will mark the next step in a brand reset that halted new-car sales in the UK more than two years ago and narrowed Jaguar to luxury EVs.
The Type 01 is meant to revive the British marque by shifting it upmarket and toward younger buyers, especially in the US.
That push breaks with Jaguar’s traditional image as a brand favored by middle-aged men and long associated with British prime ministers.