OpenAI to Test Visual Ads in ChatGPT Images in US Later This Month
Updated
Updated · The Verge · Oct 5
OpenAI to Test Visual Ads in ChatGPT Images in US Later This Month
3 articles · Updated · The Verge · Oct 5
Summary
OpenAI said the new ads will first appear when users generate images in ChatGPT, showing sponsored products or services on screen during a US test later this month.
The company said the visual placements will stay separate from the generated image and will not influence ChatGPT’s answers, extending the text-based sponsored slots it introduced in February.
Plus, Pro and Enterprise subscribers will not see the ads, while OpenAI says guardrails are meant to keep them out of emotionally vulnerable, sensitive or otherwise unsuitable conversations.
An initial group of advertisers will join the test as OpenAI explores additional ad formats, broadening its push to monetize ChatGPT beyond name-and-logo placements.