Apple Debuts $1,999 iPhone Duo, Drops Base iPhone 18 Models Under New CEO
Updated
Updated · Yahoo Finance · Sep 27
Apple Debuts $1,999 iPhone Duo, Drops Base iPhone 18 Models Under New CEO
3 articles · Updated · Yahoo Finance · Sep 27
Summary
John Ternus used his first Apple launch as CEO to pair the company’s first foldable phone with a sharper premium push, leaving the base iPhone 18 and Air lines without new generations.
Apple raised iPhone 18 Pro and Pro Max starting prices by $100 to $1,199 and $1,299, saying higher memory and storage costs made premium devices better able to absorb inflation and lift revenue per unit.
The event also outlined Apple’s AI approach around on-device processing and privacy, giving Ternus an early chance to stamp product strategy after taking over from Tim Cook on Sept. 1.
Cook moved to executive chairman, preserving leadership continuity as Apple tests whether buyers will accept a lineup topped by a $1,999 foldable and fewer fresh lower-priced options.