Meta Turns Muse Into a Top App Store Hit, Lifting Shares More Than 20%
Updated
Updated · Business Insider · Sep 26
Meta Turns Muse Into a Top App Store Hit, Lifting Shares More Than 20%
2 articles · Updated · Business Insider · Sep 26
Summary
Months after internal doubts, Meta pushed Muse to the top of the App Store, turning the AI assistant into a morale boost and a public validation of Mark Zuckerberg’s heavy AI spending.
Thousands of employees and tens of thousands of internal testers helped train Muse to handle real tasks like booking meetings and canceling flights, while Nat Friedman’s team rebuilt it into a simpler product for mainstream users.
Meta also acqui-hired Dreamer’s founders and team and leaned on distribution across Facebook and Instagram, helping Muse build on the 3.4 million-plus downloads reported after its Sept. 8 launch.
Wall Street has cheered the app as a path beyond advertising, but privacy and security concerns remain because Muse needs broad account access and could execute purchases or other actions on users’ behalf.
The breakout suggests Meta has regained ground in AI after being seen as a laggard a year ago, though rivals such as Instinct are growing and OpenAI is expected to launch a competing agent.