Meta Expands Ray-Ban Display to 5 Markets, Adding Hologram Calls and Transit Navigation
Updated
Updated · Meta Store · Sep 24
Meta Expands Ray-Ban Display to 5 Markets, Adding Hologram Calls and Transit Navigation
3 articles · Updated · Meta Store · Sep 24
Summary
Five new markets — the UK, Canada, France, Italy and Germany — are getting Meta Ray-Ban Display sales, with online ordering starting today in the US, UK and Canada and preorders opening in France, Italy and Germany.
Later this month, US and Canadian users will get cycling directions and real-time transit departures on the glasses, extending the hands-free navigation feature Meta says has been popular.
Later this fall, WhatsApp users in the US will begin early access to Hologram, which creates a photorealistic digital face for calls after a short self-capture in the Meta AI app.
Meta also added Dolby Atmos video capture, a stronger calendar, mirrored phone notifications and Threads community feeds, broadening the glasses' role beyond calls and photos.
The rollout comes a day after Meta widened smart-glasses availability in other countries and alongside its Connect 2026 push for newer Ray-Ban models with upgraded hardware.