Updated
Updated · India Today · Sep 20
Apple Cuts Fitness+ Jobs in 2nd Layoff Round After 200 August Reductions
Updated
Updated · India Today · Sep 20

Apple Cuts Fitness+ Jobs in 2nd Layoff Round After 200 August Reductions

3 articles · Updated · India Today · Sep 20

Summary

  • A handful of Apple Fitness+ employees were laid off last week, marking the company’s second job-cut round in less than two months.
  • Bloomberg said the cuts hit the audio side of Fitness+, including Time to Walk and Time to Run, with new audio releases expected to slow rather than stop.
  • The move follows August layoffs affecting more than 200 workers across Siri, Vision Pro and Apple’s Intelligent Systems Experience unit as the company realigns teams.
  • Fitness+ is seen as a likely cost-cutting target because it requires constant new content and faces subscriber churn, while parts of the service could eventually be folded into Apple’s revamped Health app.

Insights

Why is Apple quietly killing off hardware projects and subscriptions to fund its new AI ecosystem?
What does launching Apple Pay in India reveal about the company's aggressive push for global ecosystem lock-in?
Could Apple's massive gamble on privacy-first, on-device AI ultimately leave it trailing behind cloud-heavy tech giants?