Updated
Updated · Fox News · Sep 20
Converse Pulls KKK-Like Sneaker Ad as Lawmaker Seeks Independent Investigation
Updated
Updated · Fox News · Sep 20

Converse Pulls KKK-Like Sneaker Ad as Lawmaker Seeks Independent Investigation

3 articles · Updated · Fox News · Sep 20

Summary

  • Rep. Troy Carter said Converse’s apology was insufficient and demanded Nike and its subsidiary explain how the campaign was approved, identify those responsible and commission an independent investigation.
  • Converse removed the ad last week after online critics said its image of K-pop singer Karina under a star-shaped spotlight resembled a hooded Klansman and a lynching victim.
  • The company said, “We’re sorry,” called the image deeply upsetting and said it was working to remove it everywhere it appeared.
  • The backlash adds to pressure on parent Nike, which is set to leave the S&P 100 after nearly 18 years and has lost more than $200 billion in market value since 2021.

Insights

How did a major footwear brand's approval process miss glaring visual parallels to historical racial terror in their latest global campaign?
What hidden systemic failures allow global brands to repeatedly publish culturally insensitive campaigns despite having massive PR teams?