Retailers Roll Out Pokémon 30th Anniversary Merch as 1st TCG Wave Reaches Shelves
Updated
Updated · Good Morning America · Sep 16
Retailers Roll Out Pokémon 30th Anniversary Merch as 1st TCG Wave Reaches Shelves
2 articles · Updated · Good Morning America · Sep 16
Summary
Target, Walmart, H&M, Crocs and other retailers have begun selling Pokémon 30th anniversary cards, toys and collectibles as the franchise marks 30 years since its 1996 Japan debut.
The launch is being driven by the first wave of anniversary Trading Card Game releases, including a $159.95 30th Celebration Elite Trainer Box and other collector-focused items.
Target is also pushing exclusive collaborations, including a special Owala collection that quickly sold out online, underscoring strong early demand for the anniversary lineup.
That demand was already visible earlier Wednesday, when fans queued overnight for what one UK store manager called the franchise's biggest card drop in 10 years.