A Virginia federal judge said Google must accept a monitor and technical committee, plus behavioral restrictions, to police its ad tech monopoly after rejecting a forced divestiture.
The order bars discriminatory bidding, requires Google to integrate its ad exchange with rival publisher ad servers, and mandates data-sharing and other limits on how it deals with companies across the ad ecosystem.
Judge Leonie Brinkema said a worldwide injunction is justified because Google already runs products consistently across regions, dismissing the company’s argument that overseas effects should limit the remedy.
The judgment will run for 6 years—matching Google’s proposal rather than the DOJ’s longer request—but can be extended if compliance is incomplete.
The remedies follow a suit filed in 2023 and a liability ruling a year ago that found Google unlawfully monopolized ad tech markets, though critics still argue only a breakup would restore competition.