Apple Lifts iPhone 18 Pro Prices by $100 as Memory Costs Jump Nearly 50%
Updated
Updated · PCMag Middle East · Sep 20
Apple Lifts iPhone 18 Pro Prices by $100 as Memory Costs Jump Nearly 50%
3 articles · Updated · PCMag Middle East · Sep 20
Summary
$1,199 and $1,299 are Apple’s new starting prices for the iPhone 18 Pro and Pro Max, each $100 above last year’s models.
Nearly 50% higher memory costs and unusually expensive storage—pressured by AI data-center demand—are driving the increase, with Apple joining similar price moves by Google and Samsung.
That squeeze is colliding with a market shift toward cheaper phones: Counterpoint said budget and “accessible flagship” models were matching iPhone sales momentum late in 2025.
73% of users say they will keep phones until they stop working, while 76% are waiting for a clearly worthwhile upgrade, reinforcing demand for lower-cost models with years of software support.