Updated
Updated · Complex · Sep 17
Apple's $1,999 iPhone Duo Draws Celebrity Bids at Emmys as Ternus Flaunts Unreleased Foldable
Updated
Updated · Complex · Sep 17

Apple's $1,999 iPhone Duo Draws Celebrity Bids at Emmys as Ternus Flaunts Unreleased Foldable

3 articles · Updated · Complex · Sep 17

Summary

  • $1,999 was the figure attached to the unreleased iPhone Duo that turned into an Emmy-weekend status object, with celebrities asking Apple CEO John Ternus for early access.
  • Page Six reported stars were "begging" for the foldable, including one unnamed celebrity who asked Ternus to put him "on the list" for a device.
  • Ternus showed the phone at an Apple party and again on the red carpet, pulling it from his tuxedo jacket and unfolding it during a Deadline interview.
  • The Duo is Apple's first foldable iPhone, opening into a larger display before folding back to standard smartphone size, and its Hollywood reception adds to pre-release buzz ahead of a launch expected next month.

Insights

Why would John Ternus choose a Hollywood awards show to tease Apple's most secretive hardware shift in years?
Did Apple's new CEO just orchestrate a brilliant, unverified PR stunt to reveal the $1,999 foldable iPhone Duo?