Singles Flock to $20 In-Person Dating Events as Match Group Paying Users Drop 6%
Updated
Updated · South Florida Sun Sentinel · Sep 9
Singles Flock to $20 In-Person Dating Events as Match Group Paying Users Drop 6%
2 articles · Updated · South Florida Sun Sentinel · Sep 9
Summary
South Florida singles are deleting or ignoring dating apps and turning to live mixers, speed dating and social clubs, saying in-person meetings feel more natural and avoid ghosting, mismatched photos and weak chemistry.
Jigsaw Dating remade itself in June from a traditional app into an events-first platform, with organizers pricing gatherings at about $20-$35 and aiming for similar ages and near-even gender ratios.
The shift is showing up in industry results: Match Group said second-quarter paying users fell 6%, while Bumble reported fewer users and weaker engagement.
Eventbrite also reported a broader return to live experiences, with trivia-night events up 403%, bird-watching up 131% and Pilates socials up 84%, suggesting dating is part of a wider offline social rebound.