Samsung Mocks Apple's 1st Foldable Launch as Rival Enters Category It Has Led Since 2019
Updated
Updated · CNBC · Sep 11
Samsung Mocks Apple's 1st Foldable Launch as Rival Enters Category It Has Led Since 2019
3 articles · Updated · CNBC · Sep 11
Summary
Hours after Apple unveiled its first foldable phone, Samsung launched a social-media campaign targeting iPhone users with lines such as “so far, so same” and “reheating our leftovers.”
The jabs sought to frame Apple’s new device as late rather than novel, underscoring Samsung’s long head start in foldables and its effort to defend a category it has largely controlled since 2019.
Apple’s foldable debut is part of its biggest iPhone release-cadence shake-up in seven years, turning a long-running Samsung niche into a direct battleground between the two smartphone rivals.