Amazon Expands Prime Video Shopping to 8,000 Titles With X-Ray Scene Search
Updated
Updated · Букви · Sep 10
Amazon Expands Prime Video Shopping to 8,000 Titles With X-Ray Scene Search
3 articles · Updated · Букви · Sep 10
Summary
More than 8,000 U.S. Prime Video titles now support Amazon’s expanded “Shop While Watching” experience, up from about 1,300, spanning originals, some licensed shows and live sports.
X-Ray’s updated shopping tab lets Fire TV users pause a video, press up and see products tied to the exact playback moment, then jump to the Amazon Shopping app with that catalog synced.
Amazon Lens powers a new “Shop Scene Items” tool on iOS and Android in the U.S., covering more than 600 titles and matching clothing, decor and other items from a selected frame, though exact matches are not always available.
The update removes the need to manually search in the shopping app and deepens Amazon’s push to turn streaming into a commerce channel as YouTube, Peacock, Roku and Disney test similar features.