Updated
Updated · newsroom.snap.com · Sep 10
Snapchat Launches Plans Feature for Meet-Ups, Letting Users Invite Up to 200 Friends
Updated
Updated · newsroom.snap.com · Sep 10

Snapchat Launches Plans Feature for Meet-Ups, Letting Users Invite Up to 200 Friends

3 articles · Updated · newsroom.snap.com · Sep 10

Summary

  • Snapchat rolled out Snapchat Plans, a new in-app tool for creating, sharing and managing real-world meet-ups from existing chats.
  • Users can set a title, date and time, invite up to 200 friends, and collect RSVPs as Going, Maybe or Can't Go through one-on-one chat invitations.
  • The feature also adds a My Plans hub on profiles and an Our Plans view on Friendship Profiles, while hosts can update details and guests get reminders 1 hour before events.
  • Snap said the launch builds on existing behavior: 35% of surveyed U.S. Snapchatters ages 13-24 already use group chat to make plans and organize events.
  • Plans are private and invite-only, and Snapchat said event creation directly within chat is coming soon.

Insights

Will Snapchat's new event feature finally kill the spontaneous hangouts that made the app famous?
As Gen Z flocks to offline hobbies, could Snapchat Plans secretly become the ultimate local business marketing tool?
Can digitizing real-world RSVPs actually cure digital fatigue, or will it just create more social anxiety and FOMO?