Updated
Updated · TechCrunch · Sep 10
Meta's Muse Reaches No. 2 on U.S. App Store With 83,000 iOS Downloads
Updated
Updated · TechCrunch · Sep 10

Meta's Muse Reaches No. 2 on U.S. App Store With 83,000 iOS Downloads

3 articles · Updated · TechCrunch · Sep 10

Summary

  • Sensor Tower data shows Muse has logged more than 83,000 U.S. iOS downloads since Tuesday's launch, lifting Meta's new AI agent app from No. 4 on Wednesday to No. 2 on the App Store.
  • That pace still trails Meta's own recent launches: Meta AI drew 108,000 U.S. downloads on debut, while Threads topped 4.3 million on its first day.
  • ChatGPT also opened faster, surpassing 500,000 U.S. installs in less than a week — roughly the daily rate Muse needed about twice as long to match.
  • Android traction looks far weaker so far, with Muse ranking only No. 338 in Google Play's Productivity category; web and WhatsApp usage is not included in the download estimates.
  • The early test matters because Meta is betting heavily on consumer AI agents, even as it faces privacy skepticism after an $18 billion multistate settlement and races rivals such as Instinct.

Insights

Will Meta’s massive privacy baggage doom its highly anticipated AI agent before it even takes off?
Could Meta’s real masterstroke be its open-weight local model rather than the consumer app itself?