American Travelers Shift to November as Fall Trip Share Reaches 20%
Updated
Updated · The New York Times · Sep 10
American Travelers Shift to November as Fall Trip Share Reaches 20%
1 articles · Updated · The New York Times · Sep 10
Summary
November is increasingly replacing October as the preferred off-season window for U.S. travelers seeking fewer crowds and lower prices before the holiday rush.
HotelTonight data show rates typically peak through mid-September, flatten in late October, then fall in November, when average hotel prices run 8% to 19% below the prior two months.
Deloitte found major trips taken after Labor Day rose to 20% in 2026 from 12% in 2022, reflecting how overheated summers and over-touristed destinations are pushing demand deeper into fall.
Travel companies are already seeing the shift: Red Savannah said November bookings are up 10% year over year, while Virtuoso reported fall bookings up 59%, making the former shoulder season one of travel's busiest periods.