Samsung Foldable Sales Jump 30% as Apple Nears $2,100 iPhone Entry
Updated
Updated · Fortune · Sep 8
Samsung Foldable Sales Jump 30% as Apple Nears $2,100 iPhone Entry
3 articles · Updated · Fortune · Sep 8
Summary
Samsung said sales of its latest foldable phones are up 30% by volume from a year earlier, extending roughly 30% growth in the category last year despite higher prices.
Dave Das said visible year-over-year design changes are pulling in first-time foldable buyers and prompting faster upgrades, while foldables attract 25% more switchers from rival brands than Samsung’s bar phones.
Samsung is leaning on that momentum as Apple prepares a foldable iPhone expected to cost at least $2,100, with Samsung’s own foldables ranging from $1,200 to $2,100.
Counterpoint said foldables were still under 2% of global smartphone unit sales last year, but Samsung held a 40% share in 2025 and expects Apple’s arrival to expand the premium niche.