Updated
Updated · The New York Times · Sep 4
WNBA Starts Search for Cathy Engelbert Successor After 7-Year Run and $3.1 Billion TV Deal
Updated
Updated · The New York Times · Sep 4

WNBA Starts Search for Cathy Engelbert Successor After 7-Year Run and $3.1 Billion TV Deal

3 articles · Updated · The New York Times · Sep 4

Summary

  • Cathy Engelbert said she will retire at the end of 2026, sending the WNBA into a search for only the next long-term leader in its 30-year history.
  • The top job comes with two immediate tests: sustaining the league’s rapid business growth and repairing strained ties with players after repeated public criticism of Engelbert’s tenure.
  • Leading names cited around the league include Swin Cash, WNBA operations chief Bethany Donaphin and Jordan Brand president Sarah Mensah, each bringing either player credibility, league experience or major-brand business expertise.
  • Other possibilities include NFL revenue chief Renie Anderson, NBA executive Amy Brooks and Valkyries president Jess Smith, while union leader Nneka Ogwumike has said she is not interested right now.
  • The choice will shape how the WNBA builds on an 11-year, $3.1 billion media deal, expansion from 12 teams to 18 by 2030 and added momentum heading toward the 2028 Los Angeles Olympics.

Insights

With franchise values hitting $460 million, who can step in to balance the WNBA's explosive commercial success with fractured player relations?
Was Engelbert's retirement truly a victory lap for historic financial growth, or a forced exit driven by mounting player backlash and PR crises?