Updated
Updated · IGN · Sep 2
GTA 6 Extended Look Tops Netflix With 31.1 Million Views in 4 Days
Updated
Updated · IGN · Sep 2

GTA 6 Extended Look Tops Netflix With 31.1 Million Views in 4 Days

3 articles · Updated · IGN · Sep 2

Summary

  • 31.1 million views put Grand Theft Auto 6: An Extended Look atop Netflix's English-film chart for Aug. 24-30, even though it did not debut until Thursday.
  • Netflix said the 27-minute special beat second-place thriller The Whisper Man, which drew 23.2 million views, using its full-runtime-equivalent viewing metric.
  • That metric differs from YouTube's start-play count; Rockstar's official YouTube upload had about 17 million views as of noon PT when the report was published.
  • Rockstar approached Netflix about premiering the extended look, underscoring how the game's Nov. 19 launch is driving distribution beyond traditional game-marketing channels.

Insights

What hidden details in the extended Vice City footage drove 31 million viewers to Netflix before the video even hit YouTube?
Why did Netflix secure just six hours of exclusivity for a game trailer, and what does it reveal about their hidden streaming strategy?