Roku Launches First $999 Branded OLED TVs as It Pushes Into Premium 4K Market
Updated
Updated · Gizmodo · Sep 1
Roku Launches First $999 Branded OLED TVs as It Pushes Into Premium 4K Market
3 articles · Updated · Gizmodo · Sep 1
Summary
$999 is Roku’s new entry point for its first branded OLED sets—the Pro Series OLED and brighter Pro Series LX OLED—marking the company’s first move beyond LCD and QLED TVs.
55-inch and 65-inch models offer 4K, 120Hz panels, Dolby Vision, HDR10+, three HDMI 2.1 ports plus one eARC, Automatic Gaming Mode and AI-based Roku Smart Picture Max.
Brightness is the main split between the two lines: Roku says the LX is twice as bright as the standard Pro, though it did not disclose nit levels.
The pricing jump is steep versus Roku’s prior premium QLED sets at $350 and $450, underscoring its push into a higher-end segment where OLED rivals from larger TV brands compete.
The Pro Series OLED is available now exclusively on Amazon, while the Pro Series LX OLED is scheduled to arrive in October.