John Ternus Takes Apple CEO Role Before Sept. 9 Launch as AI Gap Pressures Siri Rebuild
Updated
Updated · Quartz · Aug 31
John Ternus Takes Apple CEO Role Before Sept. 9 Launch as AI Gap Pressures Siri Rebuild
3 articles · Updated · Quartz · Aug 31
Summary
Sept. 1 puts John Ternus, 51, in charge of Apple just days before a Sept. 9 Cupertino event expected to unveil a foldable iPhone, new Apple Watches and a rebuilt Siri.
Google's Gemini underpins that Siri overhaul after delays in Apple's generative AI push triggered criticism and an internal shake-up; Apple plans a full September rollout, with early reviews described as positive.
Tim Cook shifts to executive chairman and will keep handling ties with President Donald Trump and the Chinese government, while Art Levinson becomes lead independent director.
Ternus also inherits a hardware pipeline including camera-equipped AirPods, smart glasses and a robotic-arm display, though several projects slipped because Apple's AI software was not ready.
Apple's broader challenge extends beyond AI: persistent memory and storage chip shortages have lifted prices, and the company does not expect relief before next year.