Updated
Updated · MacRumors · Aug 28
Apple Raises TV+ to $14.99 in 4 Countries, Lifting Apple One to $21.95
Updated
Updated · MacRumors · Aug 28

Apple Raises TV+ to $14.99 in 4 Countries, Lifting Apple One to $21.95

3 articles · Updated · MacRumors · Aug 28

Summary

  • $14.99 is the new U.S. monthly price for Apple TV+, up $2 from $12.99, while the annual plan rises $20 to $119 effective immediately.
  • Apple also increased the Apple One Individual bundle to $21.95 a month from $19.95 because the streaming service is included in that package.
  • Brazil, Chile and Mexico received the same round of Apple TV+ price increases, while Apple said no other countries are affected this time.
  • The move marks Apple's fourth price increase for the service since launch, following content expansion that has added sports such as Formula 1, MLB and MLS.

Insights

As Apple TV pushes its monthly price to $14.99, will consumers finally hit their breaking point with industry-wide streamflation?
With Apple services boasting massive margins, is this latest price hike funding premium content or just masking hardware sales slowdowns?