A roughly $10 million marketing spend still produced Ketchup’s biggest opening ever, with the film beating 20th Century’s Dog Stars, which opened to $8 million despite a far larger studio push.
Spider-Man: Brand New Day led the weekend again with $22.2 million in its fifth frame, lifting its domestic total to $891.5 million and leaving it less than $10 million from $900 million.
Ketchup had paid $50 million for the shelved $70 million Looney Tunes movie after Warner Bros. wrote it off, and the release was buoyed by years of online fan support and strong audience scores.