Updated
Updated · CNN · Aug 25
PGA Tour Reviews Good Good Partnership After Violent Driver Ad Sparks Backlash
Updated
Updated · CNN · Aug 25

PGA Tour Reviews Good Good Partnership After Violent Driver Ad Sparks Backlash

3 articles · Updated · CNN · Aug 25

Summary

  • Brian Rolapp said the PGA Tour is reviewing Good Good’s November title partnership after the influencer brand’s Callaway driver ad showed Garrett Clark shoulder-checking Alexis Miestowski to the ground.
  • Rolapp called Good Good’s initial response “defensive and late,” saying the situation remains fluid even as he acknowledged the company’s statements have improved over the last 24 hours.
  • Garrett Clark apologized on X for his role in the ad, called the concept “super dumb,” and urged critics to direct anger at Good Good rather than Miestowski, who he said received hate and death threats.
  • Callaway CEO Chip Brewer said the company approved the ad and is investigating how it was posted, while both brands said the content violated their values and was pulled after backlash.
  • The dispute has become a test of golf’s push to blend internet creators with a nearly 100-year-old PGA Tour brand that has embraced influencers to reach younger fans.

Insights

With female golf participation hitting record highs, can a simple apology save a brand from the financial fallout of an offensive marketing blunder?
How did a major golf brand approve a violent parody, and will this massive oversight permanently sever their lucrative influencer partnership?