Burger King Launches New Chicken Nuggets Sept. 1 as U.S. Same-Store Sales Jump 8.5%
Updated
Updated · CNN · Aug 25
Burger King Launches New Chicken Nuggets Sept. 1 as U.S. Same-Store Sales Jump 8.5%
3 articles · Updated · CNN · Aug 25
Summary
September 1 will bring Burger King’s revamped chicken nuggets to U.S. menus, with all-white meat, crispier breading and new marinades priced from $1.99 for four pieces to $7.49 for 20.
Thousands of customer complaints that the old nuggets were “rubbery,” “dry” and “disappointing” drove the change, part of a multiyear menu overhaul that already includes a remodeled Whopper.
That overhaul is gaining traction: Burger King posted 8.5% U.S. same-store sales growth last quarter, beat McDonald’s by its widest margin in more than a decade and moved past Wendy’s into No. 2 among U.S. burger chains.
Chicken has become a key fast-food battleground as beef costs rise and consumers view poultry as a healthier option, with rivals from Taco Bell to McDonald’s and KFC already expanding nugget, tender and sauce offerings.
Technomic said nuggets remain open territory for burger chains, and Burger King has room to grow—about 30% of McDonald’s and Chick-fil-A customers add nuggets, roughly double Burger King’s rate.