Gamma Acquires $4 Million-Funded Lica to Build Design Research Lab
Updated
Updated · TechCrunch · Aug 25
Gamma Acquires $4 Million-Funded Lica to Build Design Research Lab
1 articles · Updated · TechCrunch · Aug 25
Summary
Gamma bought design startup Lica and will put its two co-founders in charge of a new research lab aimed at expanding beyond presentation-making.
Lica, founded in 2023 and backed by Accel, had shifted from turning screenshots into presentations to helping e-commerce brands make guideline-compliant marketing videos.
Gamma said the deal pairs Lica’s frontier research on video and design communication with Gamma’s distribution to more than 100 million users.
The new division will work on personalizing AI-generated presentations and other multimodal communication formats for different audiences, though Gamma has not disclosed specific products.
The acquisition adds to consolidation in AI presentation software, where Gamma previously raised $68 million at a $2.1 billion valuation and OpenAI recently bought NextSlide.
With Gamma acquiring Lica to build an AI design lab, what groundbreaking multimodal features will disrupt the startup's massive enterprise competitors?
Will hyper-personalized AI presentations created by Gamma's new research lab genuinely improve communication, or simply overwhelm audiences with uncontrolled multimodal content?