Lego Posts Record $6.54 Billion Half-Year Revenue as 332 New Sets Lift Sales 21%
Updated
Updated · CNBC · Aug 25
Lego Posts Record $6.54 Billion Half-Year Revenue as 332 New Sets Lift Sales 21%
3 articles · Updated · CNBC · Aug 25
Summary
41.9 billion Danish kroner in first-half revenue gave Lego a record period, with operating profit rising 22% to 10.9 billion kroner.
332 new sets launched in six months helped drive the 21% sales increase, alongside newer offerings such as Smart Play and partnerships with Pokemon, Formula 1, FIFA and Epic Games.
Botanical kits, collectible sets and race-car lines drew in new buyers, while CEO Niels Christiansen said many then expanded into other parts of Lego's portfolio.
$30 to $250 price points helped Lego sell at both the low and high ends despite macroeconomic uncertainty, supporting growth with children and adults alike.