Updated
Updated · abcnews.com · Aug 25
Starbucks Brings Back Pumpkin Spice Latte for 23rd Season, Debuts New Iced Chaider
Updated
Updated · abcnews.com · Aug 25

Starbucks Brings Back Pumpkin Spice Latte for 23rd Season, Debuts New Iced Chaider

3 articles · Updated · abcnews.com · Aug 25

Summary

  • Tuesday’s fall rollout brings Starbucks’ Pumpkin Spice Latte back for a 23rd season alongside a new iced chaider, a chai-and-strawberry acai drink the chain describes as cider-like.
  • The menu also expands pumpkin offerings with iced pumpkin cream shaken espresso, iced pumpkin cream matcha and pumpkin spice chai, while returning favorites include pumpkin cream cold brew and iced pumpkin cream chai.
  • Starbucks is also reviving pecan drinks, adding iced banana bread latte and iced banana bread chai, and pairing the launch with a chicken bacon protein pocket, hedgehog cake pop and returning pumpkin cream cheese muffin.
  • The release lands around the same point as Starbucks’ 2025 fall drop, but this year Dunkin moved first, launching its own Aug. 19 autumn menu with pumpkin staples and tiramisu-themed drinks.

Insights

What hidden strategy lies behind Starbucks adding high-protein snacks and permanent pecan drinks to its famous seasonal pumpkin lineup?
With Starbucks pushing fall menus in August, are consumers finally experiencing pumpkin fatigue in favor of new permanent banana flavors?
How does the artificial scarcity of seasonal items like the PSL manipulate our late-summer spending habits?