Oreo Launches 3 Limited-Time Flavors, Letting Fans Pick 1 Return in 2027

Q: Will Oreo's risky sweet-and-savory Chicken & Waffles cookie win the fan vote, or is Banana Pudding already the predetermined favorite?

Banana Pudding appears to be the early favorite, but there is no evidence the result is predetermined. Based on the launch details and early taste coverage, Banana Pudding has the clearest mass appeal. It is a familiar dessert flavor, and reviews described it as the most convincing and broadly appealing of the three. That gives it a natural advantage in a public vote, especially against more niche concepts. The additional coverage also suggests Oreo is already benefiting from Banana Pudding’s strong recognition as a popular dessert flavor. Chicken & Waffles is the biggest wild card. It is the most adventurous option and has drawn attention for its unusually accurate sweet-and-savory profile, with salty and peppery notes alongside maple sweetness. That kind of novelty could attract curiosity and social media buzz, but it may also limit support among casual Oreo buyers who prefer safer flavors. Deep Fried likely sits in the middle. It is unusual, but still closer to a classic Oreo-style indulgence than Chicken & Waffles, which may help it compete if voters split between novelty and familiarity. What can be said with confidence is that Oreo has framed this as a genuine consumer vote. Fans can vote through Oct. 12 via QR code or the company’s website, and the winner is scheduled to be announced Oct. 13 before returning in 2027. So while Banana Pudding looks best positioned, Chicken & Waffles would need a strong novelty-driven surge to pull an upset.

3 articles · Updated · USA TODAY · Aug 24

Three new Oreo flavors reached U.S. grocery and retail shelves on Aug. 24 after presales began earlier this month: Banana Pudding, Deep Fried, and Chicken & Waffles.
Oreo is tying the launch to a fan vote, with the winning cookie set to return for a limited run in 2027 as the brand tests demand for the three distinct flavors.
Voting runs from Aug. 17 through Oct. 12 via a QR code on the packs or at Oreo.com/twist-lick-vote, and the winner will be announced on Oct. 13.
One eligible vote also enters customers into a sweepstakes for a 1-year supply of original Oreos, with entries capped at 1 per person.