Updated
Updated · Insider Media · Aug 24
HADO Opens 1st UK Shopping-Centre Pop-Up at Highcross Leicester Until Aug. 30
Updated
Updated · Insider Media · Aug 24

HADO Opens 1st UK Shopping-Centre Pop-Up at Highcross Leicester Until Aug. 30

1 articles · Updated · Insider Media · Aug 24

Summary

  • Highcross Leicester has opened a free HADO augmented-reality esports pop-up in the former North Face unit on the upper mall, with the installation running through Aug. 30.
  • HADO, created in Japan in 2014, blends physical sport with gaming technology, with players running and competing in real space while digital elements are overlaid around them.
  • The Leicester site is HADO's first experience inside a UK shopping centre, giving the mall a new attraction aimed at both dedicated gamers and visitors trying something different.

Sources

Insider Media14h ago
HADO Augmented Reality Esports Pop-Up Launches at Highcross Leicester

Insights

Will immersive esports pop-ups eventually replace traditional physical activities and retail stores in our local community spaces?
Can replacing empty stores with free augmented reality battles actually save struggling shopping centres from retail decline?
What happens when everyday shoppers are suddenly thrust into intense, real-world augmented reality dragon battles?

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Sources

1 total
Insider Media14h ago
HADO Augmented Reality Esports Pop-Up Launches at Highcross Leicester

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