Xiaomi Raises Japan Prices on 11 Devices by Up to ¥20,000 as Memory Costs Surge
Updated
Updated · tbreak.com · Aug 24
Xiaomi Raises Japan Prices on 11 Devices by Up to ¥20,000 as Memory Costs Surge
3 articles · Updated · tbreak.com · Aug 24
Summary
From Sept. 1, Xiaomi Japan will lift prices on 11 smartphones and tablets, with the Xiaomi 17T Pro and POCO X8 Pro lines taking the biggest hit at a flat ¥20,000 increase.
Memory costs drove the move after Xiaomi said it could no longer absorb component inflation; the company had held prices down for about a year before announcing the changes on Aug. 21.
The POCO X8 Pro 8GB/256GB faces the steepest percentage jump, climbing more than 30% from ¥59,980 to ¥79,980, while tablet increases range from ¥2,000 to ¥10,000.
Xiaomi's latest results show the strain: second-quarter adjusted net profit fell 42.6% to 6.2 billion yuan, smartphone revenue dropped 7.5%, and shipments slid 26% to 31.2 million units.
The increase is confirmed only for Japan, but it underscores a wider industry squeeze as memory now makes up 30% to 40% of phone component costs and IDC expects average handset prices to rise 14% this year.