Utah Skier Days Drop 26.5% Across 15 Resorts as Spending per Visit Rises 12%
Updated
Updated · The Park Record · Aug 21
Utah Skier Days Drop 26.5% Across 15 Resorts as Spending per Visit Rises 12%
2 articles · Updated · The Park Record · Aug 21
Summary
Utah’s 15 ski resorts logged a 26.5% drop in skier days in 2024-25, a decline tied to record-low snowpack and broader post-pandemic tourism normalization, the University of Utah’s Gardner Policy Institute said.
Nearly 2 million fewer ski days still coincided with higher visitor spending: per-skier spending reached $392, up 12%, though annual ski spending was still about $0.4 billion lower.
Canadian visitation fell again and hotel occupancy declined statewide, with Summit County among the hardest hit even as average room rates rose across Utah.
Summit and Wasatch counties increased hotel capacity by 20%, but their tourism performance diverged: Wasatch posted a 27% rise in leisure and hospitality taxable sales while Summit slipped 2%.
Tourism still underpins roughly 1 in 10 Utah jobs, directly generating more than 100,000 positions in 2025 and affecting nearly 60,000 more through indirect activity.