Updated
Updated · Bloomberg · Aug 21
Apple Cuts Over 200 Jobs in Siri, Vision Pro and AI Teams
Updated
Updated · Bloomberg · Aug 21

Apple Cuts Over 200 Jobs in Siri, Vision Pro and AI Teams

3 articles · Updated · Bloomberg · Aug 21

Summary

  • More than 200 Apple employees were cut across Siri, Vision Pro immersive video and gaming, and the Intelligent Systems Experience group inside software engineering.
  • The layoffs are part of a push to redirect resources toward new devices and broader artificial intelligence work, including an AI-upgraded Siri.
  • About 100 jobs were eliminated from Vision Pro-related teams and roughly 100 more from Siri and software areas as Apple realigns priorities.
  • The move follows an earlier round of at least 60 Vision Products Group layoffs after weak Vision Pro demand and a shift away from near-term new headsets toward smart glasses.

Insights

As Apple slashes its VR team, is the ultra-premium Vision Pro quietly becoming an enterprise-only relic?
Will privacy fears over always-on cameras derail Apple's urgent pivot from bulky headsets to sleek AI glasses?
With competitors dominating the market, can Apple's delayed 2027 AI wearables finally reclaim the wearable technology throne?