Google on Thursday expanded personalization across Search, Discover and Google News, led by a new embeddable Preferred Sources button that lets users add a publisher without leaving the publisher’s page.
More than 600,000 unique sources have now been selected through Preferred Sources, up from more than 345,000 in May; Google says chosen sites are more likely to appear in Top Stories and can carry a “preferred” badge in AI results.
In the coming days, Google app users will be able to use natural-language requests from a Discover card’s menu to ask for more or less of certain topics or links, with the feed remembering those preferences.
Google News on Android also now lets users customize daily audio briefings by topic, with each briefing citing the source outlet and linking to the full article.
The changes extend Google’s push to give users more control while offering publishers a way to recover visibility and traffic as AI-driven search products reshape referrals.