Garmin Fenix 8 Drops 32% to $750 on Amazon as Sale Undercuts Garmin and REI

Q: Is Amazon's fast-selling $199 Garmin deal actually a trap for buyers who missed its secret $129 all-time low?

No. The $199 Amazon deal is not a trap, but it is also not the best price the Garmin Forerunner 165 has ever seen. The key context is that $199 is the watch’s normal sale price. Multiple reports say the Forerunner 165, usually $249–$250, regularly drops to about $199 during routine promotions. That still makes it a strong buy in the $200 range because it includes Garmin’s runner-focused training tools, AMOLED display, physical buttons, 11-day battery life, built-in GPS, recovery features, Garmin Pay, and safety functions that many rivals at similar prices do not match. The “secret” $129 price was real, but it appears to have been a brief, highly unusual outlier. Coverage indicates it was limited to the standard black model, surfaced during Prime Day, and briefly appeared at Amazon and Walmart before bouncing back. Several deal trackers and reviewers described it as the all-time low and suggested it may even have been a pricing mistake or at least an exceptionally short-lived promotion. For buyers, that means missing $129 does not automatically make $199 a bad purchase. It means the timing is less ideal. If you need a running watch now, $199 remains a fair and competitive price for a proven model. If you are highly price-sensitive and can wait, the $129 drop shows that deeper discounts are possible, especially around major sales events, but there is no sign that price is normal or guaranteed to return soon.

3 articles · Updated · Runner's World · Aug 20

$750 is the current Amazon price for the Garmin Fenix 8 47mm AMOLED, a $350 cut from its $1,100 list price, with the discount appearing after shoppers add it to their cart.
Amazon's offer matches Best Buy and beats Garmin and REI, extending a broader same-day wave of Garmin discounts that has reached as much as 40% across other models.
The Fenix 8 is Garmin's flagship multisport GPS watch, pairing an AMOLED display with up to 90 hours in GPS mode or 16 days in smartwatch mode.
Satellite SOS messaging, live tracking, advanced training metrics and a wide activity library position the deal toward endurance athletes and outdoor users seeking a premium upgrade.