Apple's Foldable iPhone Could Lift 36 Million-Unit Market as China Drives Demand
Updated
Updated · t2online · Aug 24
Apple's Foldable iPhone Could Lift 36 Million-Unit Market as China Drives Demand
3 articles · Updated · t2online · Aug 24
Summary
Apple is expected to enter foldables within weeks, a move analysts say could broaden the category beyond early adopters and intensify competition with Samsung and Huawei.
China underpins that opportunity: foldables were only 1.6% of the smartphone market in 2025, yet the country bought more units than the rest of the world combined.
Sigmaintell sees Chinese foldable-screen shipments rising from about 10 million units in 2025 to 12 million this year, helped by improving designs and Apple's anticipated launch.
Omdia forecasts global foldable shipments will grow more than 20% annually through 2028 to 36 million units, with larger screens and AI features favoring book-style models over flip phones.