Updated
Updated · t2online · Aug 24
Apple's Foldable iPhone Could Lift 36 Million-Unit Market as China Drives Demand
Updated
Updated · t2online · Aug 24

Apple's Foldable iPhone Could Lift 36 Million-Unit Market as China Drives Demand

3 articles · Updated · t2online · Aug 24

Summary

  • Apple is expected to enter foldables within weeks, a move analysts say could broaden the category beyond early adopters and intensify competition with Samsung and Huawei.
  • China underpins that opportunity: foldables were only 1.6% of the smartphone market in 2025, yet the country bought more units than the rest of the world combined.
  • Sigmaintell sees Chinese foldable-screen shipments rising from about 10 million units in 2025 to 12 million this year, helped by improving designs and Apple's anticipated launch.
  • Omdia forecasts global foldable shipments will grow more than 20% annually through 2028 to 36 million units, with larger screens and AI features favoring book-style models over flip phones.

Insights

With a massive price hike looming next month, what hidden features is Apple relying on to justify the expensive iPhone 18 Pro?
As Apple's foldable debuts for a staggering $2,500, will this ultra-premium gamble redefine luxury tech or alienate loyal users?
Why might international buyers secretly receive a completely different iPhone network experience than US customers this September?