Twenty-three Wildberries facilities across Russia have been hit since mid-July, destroying billions of dollars in goods and killing nine workers as Ukraine widens its drone campaign.
Kyiv is targeting the e-commerce giant to bring the war deeper into Russian daily life and pressure Vladimir Putin, arguing Wildberries is a legitimate target because it supplies Russian soldiers.
Wildberries matters far beyond one company: it accounts for about 10% of Russian retail sales and serves 79 million monthly users, making repeated warehouse strikes a direct hit on consumer logistics.
Tatyana Kim, Wildberries co-founder and Russia’s richest woman, has condemned the strikes as terrorism, while the attacks mark Ukraine’s first sustained campaign against a single private business.