Spider-Man: Brand New Day Hits $500.8M Domestic in 7 Days, Beating Endgame's 8

Q: Could Spider-Man's record-breaking $500 million sprint have been even faster if it had Imax screens from day one?

Yes—almost certainly, though probably not by a dramatic margin. The evidence points that way because Imax screens usually lift grosses through higher ticket prices and stronger event-movie demand, and *Spider-Man: Brand New Day* reached its record pace without them. It opened to about $360 million domestically while being shut out of Imax because Christopher Nolan’s *The Odyssey* had exclusive access to the network. That means Spider-Man’s $500 million sprint was driven almost entirely by standard screens and other premium formats such as Dolby, ScreenX and 4DX. The added upside from Imax would likely have come mostly in the opening weekend and early weekdays, when urgency is highest. Even a modest Imax contribution could have pushed the film past $500 million earlier in the week or increased the margin by which it beat *Avengers: Endgame*’s eight-day pace. Imax’s own comments reinforce that view: the company called Spider-Man one of the most bankable superhero brands and said the film should benefit from repeat viewing once Imax auditoriums join the run. At the same time, the gain should not be overstated. *Brand New Day* was already overperforming in rival premium large formats, and *The Odyssey*’s Imax run has been exceptionally strong, showing how scarce those screens were. So the movie probably would have been faster with Imax from day one, but the bigger takeaway is that it set the record without the format that usually helps films most.

3 articles · Updated · Deadline · Aug 7

$508.8 million is the film’s estimated North American total after Thursday, making it the fastest movie to reach $500 million domestically in just one week.
Wednesday’s $32.7 million haul set the second-biggest Wednesday ever for a non-opening title, trailing only Star Wars: The Force Awakens at $38 million.
Around $27 million or more is expected Thursday, with the sequel also adding Imax screens after initially opening without them and retaining all premium large-format auditoriums this weekend.
The record pace tops Avengers: Endgame’s eight days, The Force Awakens’ 10 days and Spider-Man: No Way Home’s 12, putting Brand New Day among 23 films above $500 million in North America.
Attention now shifts to its second weekend, where it could challenge the sophomore-frame record of $149.2 million set by The Force Awakens.