Updated
Updated · The New York Times · Aug 6
FIFA Pressed Executives to Approve 20% World Cup Stake Sale by Midnight
Updated
Updated · The New York Times · Aug 6

FIFA Pressed Executives to Approve 20% World Cup Stake Sale by Midnight

3 articles · Updated · The New York Times · Aug 6

Summary

  • Five FIFA bureau members were summoned to a hastily arranged Manhattan meeting and told they had until midnight to sign off on a plan to sell 20% of FIFA.
  • The proposal would hand private investors a stake in the World Cup for the first time in the tournament’s 96-year history, with Joshua Kushner’s Thrive Eternal and JPMorgan involved.
  • Most of the directors had not previously heard of the plan, which was developed in secrecy and presented to a bureau meant to review major financial transactions.
  • Some members left believing Gianni Infantino would be furious if they delayed, underscoring concerns about the FIFA president’s influence over officials and the risk of a wider split in soccer leadership.

Insights

Why did FIFA secretly try to sell off its most lucrative asset in a midnight meeting right before the 2026 World Cup final?
Will the fierce backlash over the abandoned $20 billion privatization plan ultimately cost FIFA's president his control over global soccer?
With the multibillion-dollar private equity deal dead, how will FIFA fund its aggressive expansion without hiking future ticket prices?