Updated
Updated · TNW · Aug 5
Asus, Gigabyte Raise RTX 50 and Radeon GPU Prices Again as RTX 5090D V2 Hits $4,982
Updated
Updated · TNW · Aug 5

Asus, Gigabyte Raise RTX 50 and Radeon GPU Prices Again as RTX 5090D V2 Hits $4,982

3 articles · Updated · TNW · Aug 5

Summary

  • $4,982 is the new listed price for Asus’s ROG Astral RTX 5090D V2 after a second 2026 price hike, up from a cancelled $4,429 order and nearly 2.5 times Nvidia’s original Founders Edition price.
  • Asus and Gigabyte lifted prices across their full Nvidia RTX 50-series and AMD Radeon RX 9000 lineups, with the RTX 5090D V2 up $592-$666, RTX 5080 up $207-$222 and RTX 5070 Ti up $222-$252.
  • The increases extend to lower tiers and AMD cards, including a $74-$104 rise for the RTX 5060 Ti and a $170 jump for Asus’s Radeon RX 9070 XT; even reintroduced RTX 3050 and 3060 models got pricier.
  • DRAM and NAND shortages, already cited in January’s first round of hikes, are still worsening as AI data-center demand pulls memory supply away from consumer electronics and now pushes GPU costs higher across the market.

Insights

With AI devouring global memory supplies, will affordable PC gaming become a relic of the past by 2027?
Could the relentless expansion of AI data centers permanently cripple the consumer electronics market we rely on daily?