Shopify Revenue Jumps 36% to $3.6 Billion as AI Search Triples Traffic and Orders
Updated
Updated · TechCrunch · Aug 5
Shopify Revenue Jumps 36% to $3.6 Billion as AI Search Triples Traffic and Orders
2 articles · Updated · TechCrunch · Aug 5
Summary
Shopify beat Wall Street in Q2 with revenue up 36% to $3.6 billion, topping the $3.4 billion forecast, while gross operating profit rose 31% to $1.71 billion versus expectations of $1.63 billion.
AI-driven traffic and orders to Shopify stores tripled year over year, which executives said helped fuel the beat by matching buyer intent more precisely and lifting conversion rates.
Half of AI-referred sessions landed directly on a product page—2.5 times the rate of traditional search—showing how AI is shortening shopping journeys rather than replacing search.
Traditional search still accounts for roughly one-third of storefront sessions and has grown 1.3x over two years, while 75% of AI-attributed purchases came outside Shopify's top 100 categories.
Shopify is also positioning for more AI-led commerce by building connectors to tools including ChatGPT, Claude, Perplexity, Replit and Vercel, aiming to extend its checkout and merchant platform into agent-driven shopping.