Facial Analysis Services Charge Women $330 to Push Costly Cosmetic Procedures

1 articles · Updated · The Guardian · Aug 5

$330 bought Danielle a 30-page Qoves report that scored her features and urged surgeries and injectables, from rhinoplasty and eyelid work to fillers and Botox.
These services market “science-backed” beauty optimization to women already primed by social media, unemployment, bullying or low self-esteem, often tying attractiveness to better jobs, pay and treatment.
Psychologists said the tools can worsen body dysmorphia, eating-disorder risk and chronic self-criticism, while age checks and self-reported mental-health guardrails are easy to bypass.
Researchers whose work is cited by Qoves said their studies do not justify individualized enhancement advice, and experts criticized opaque methods, weak evidence and possible racial or Eurocentric bias.
Hands-on testing underscored that instability: one Epica skin score jumped from 61% to 81% after a selfie retake in different lighting, while both services steered users toward paid products or procedures.