Alex Theatre Extends The Odyssey 70mm Run to Aug. 20 as Film Nears $1 Billion
Updated
Updated · Deadline · Aug 5
Alex Theatre Extends The Odyssey 70mm Run to Aug. 20 as Film Nears $1 Billion
3 articles · Updated · Deadline · Aug 5
Summary
Aug. 20 is the new end date for Alex Theatre’s 70mm engagement of Christopher Nolan’s The Odyssey, extended after what the venue called overwhelming audience demand.
The Glendale theater had already become the highest-grossing 70mm venue for the film after reopening to first-run movies for the first time since 1991.
The Odyssey has fueled that surge by drawing viewers to large-format screens; Nolan shot the entire film in Imax 70mm, and the movie has reached $911 million worldwide after three weekends.
Alex recently upgraded its systems, including installing 70mm projectors, and the success of this run strengthens its push to bring more large-format and regular movie programming back to the historic venue.